Brand Marketer, Account Person, Producer, Lover of creative concepts, figuring stuff out and bringing it to life for audiences.
NICE TO MEET YOU
“I love working with great people and creative lunatics who aren’t afraid to make work that shines through.
The world is full of ‘middling’ advertising, might as well use your little bit of real estate to make people feel something.”
Tara Lee Byrne is an experienced Agency Leader & Marketer who has spent her career working at hyper-creative Advertising Agencies, leading accounts and working with lifestyle brands that exist in the cultural zeitgeist.
Hailing from Dublin, Tara cut her teeth in New York City working at creative shops such as Saatchi & Saatchi and Walrus before refining her sweet spot in spirits, lifestyle and social impact, working with agencies including Night After Night and Dead As We Know It, Zeus McNamara & Invisible Hand.
Spotify
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The Kraken
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White Claw
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ANICHINI
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TINCUP Whiskey
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Meta
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Amazon
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Vote.org
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Pret A Manger
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Bacardi
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Rent The Runway
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Rémy Cointreau
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Pfizer's Emergen-C
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The Sexton
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Spotify 〰️ The Kraken 〰️ Instagram 〰️ White Claw 〰️ ANICHINI 〰️ TINCUP Whiskey 〰️ Meta 〰️ Amazon 〰️ Vote.org 〰️ Pret A Manger 〰️ Bacardi 〰️ Rent The Runway 〰️ Rémy Cointreau 〰️ Pfizer's Emergen-C 〰️ The Sexton 〰️
MARKETING + BRAND
Brand development, Brand launch & holistic marketing strategies
Global market launches & Global campaign management
Campaign strategy, development, execution and deployment
Digital & social media, creator & partnerships strategy
Social impact oriented programs and campaigns, including strategy, partnerships, audience development and program production / execution
Market research, strategy & reporting
AGENCY SERVICES, GROWTH + OPS
Account management; relationship management, client services
Working with Agency Leadership to bring the Agency’s vision to life, driving growth & profitability
Building operational systems and scaling teams inc. creative resource management
Business development, pitching, scoping, pricing & profitability
Production oversight, vendor sourcing, budgeting, digital, TV, print, video, audio, OOH, social, creator & brand partnerships
Global campaign production, translation, toolkit development and deployment